| Coffee Shop Business Plan | | | | markets change, but no destination is reached |
| A coffee shop business plan is one of the first steps | | | | without knowing what it is or how to get there. |
| in starting a coffee shop business. Using existing | | | | A mission statement is a more generalized goal set, |
| models and templates can be a real time saver. | | | | usually including intangible things the business hopes to |
| Every business plan has key elements. These are the | | | | accomplish. Examples might be contributions to the |
| most common to elements: | | | | local economy or to impact the lives of customers in |
| - An Executive Summary | | | | a positive way spiritually or emotionally. There is a lot |
| - An Objectives List | | | | of leeway in establishing a mission and nothing set in |
| - A Mission Statement | | | | stone. The mission statement comes from the heart |
| - Established Keys to Success | | | | of the business owner. |
| - Risks | | | | The "keys to success" section is a list of active steps |
| The executive summary will define the type of | | | | the business owner believes will make his or her |
| coffee shop, the target market and in general terms, | | | | business thrive, and plans to execute. They might |
| how this particular coffee shop plans to meet he | | | | include things like: |
| needs of that market. It will also include financial | | | | - Superior tasting product |
| projections as well as plans for obtaining financing and | | | | - Relaxing upscale interior design |
| whether or not it will be incorporated. It may also | | | | - Prime site location (with definition of what a prime |
| include specifics regarding square footage, | | | | site would be) |
| background of the founders, and a detailed | | | | - Ongoing aggressive marketing |
| conceptual description. It is what the name implies: a | | | | - Highly trained and friendly staff |
| summary. | | | | - Multiple revenue streams (list what they would be, |
| Objectives are the same as goals. This list tells the | | | | ie. gift items, pastries, chocolates, teas, etc. |
| prospective coffee shop owner in specific terms, | | | | - Dynamic website with online sales capacity |
| what he or she is aiming for: | | | | The character of the coffee shop as well as market |
| - Product focus | | | | research determines the list of keys to success. The |
| - Atmosphere/Ambiance | | | | goals have been established. Now this is the plan for |
| - Service to the consumer | | | | reaching them. |
| - Image in the community | | | | Risk assessment may or may not be included in a |
| - Annual sales | | | | coffee shop business plan, but it is a wise exercise in |
| - Profit margin | | | | the least. If the focus of the coffee shop is closely |
| Any business instructor will insist that specific goals | | | | linked to another service, such as Internet, the savvy |
| be written down. This is a proven step to success | | | | entrepreneur will want to evaluate the longevity of |
| and one that should never be omitted. They don't | | | | that service. Will home Internet service become so |
| have to be written in stone. A certain amount of | | | | inexpensive that an Internet based café |
| flexibility can be advantageous as conditions and | | | | won't make sense anymore? |
