| The following is a tale of romance and beer... | | | | way with. Having built the brewery from ground up |
| A young woman wishes upon a shooting star flying | | | | and brewed the secret formula himself, from |
| above the Montreal skyline and falls off her silver | | | | all-natural and premium ingredients, he now focuses |
| spoon, awakening in a world previously unbeknownst | | | | on the expansion of the company. Still, don't be |
| to her...The amazing rise of a Montreal brewery from | | | | surprised if you see Mr. Bierbrier at an event or at |
| ground up, and the restless visionary who sets out | | | | the back door of a restaurant, shlepping kegs of |
| to accomplish his dream. | | | | beer out of the trunk of his SUV to be delivered. He |
| When I first met Charles Bierbrier, he rang my | | | | truly brings back that old-fashioned personal touch of |
| doorbell and stood on the frontsteps with an | | | | a bygone-era and combines it with a modern |
| unassuming aura of confidence, punctual to pick me | | | | approach and philosophy. |
| up for our blind date. He was dressed in jeans, a | | | | If at first I was undecided, my deflowering to the |
| button down shirt and a Bierbrier tee underneath. He | | | | creamy ale and to Mr. Bierbrier himself, surpassed my |
| had the style of a man who had worn a school | | | | expectations; as he himself does on most days as a |
| uniform most of his life and was now content not | | | | self-made entrepreneur. His boyish charm, quiet |
| looking like just another suit. Though our date was | | | | demeanour and ability to convert even the most |
| not pencilled into his extremely inundated work | | | | pretentious wine lover, exemplifies a man who knows |
| schedule, many laughs and my first taste of his rich, | | | | what he wants out of life and the greatness he's |
| golden ale was what was on tap for the evening. | | | | headed for. This man without question, is going to |
| What initially drew me to Charles was the simplicity | | | | the top, bringing the name Bierbrier, to global |
| he went about his business and the modesty which | | | | recognition. So, let's raise a mug of that rich, golden |
| he tried to conceal with his snarky remarks. When | | | | ale and give a cheers to Mr. Bierbrier. |
| folks asked him to describe his beer, he would say, | | | | A great brew and a fun date, but one question |
| "it's the best, it's Bierbrier." Many people would say | | | | remains...After moistening my lips with Bierbrier's |
| that the etymology of his name is almost too | | | | smooth finish, have I finally found my match, that |
| coincidental. When he told me his surname, Bierbrier | | | | perfect ale to challenge and satisfy my senses? Or |
| (translation, beer brewer), and his profession, I | | | | will variety take the edge off my palette, along with |
| thought it was a pick up line he used all too often. | | | | the uncertainty that the second tasting will not |
| Yet, I must admit that after getting to know Charles, | | | | measure up? |
| you quickly realize that building his own brewery was | | | | Maybe you can get your beer and drink it too after |
| his calling in life, and one that he has come a long | | | | all! |
