| Introduction | | | | between 2003 and 2008. |
| This databook provides key data and information on | | | | The beer category led the beer, cider and FABs |
| the beer, cider and FABs market in the US. This | | | | market in the US, accounting for a share of 98.2%. |
| report is a comprehensive resource for market, | | | | Leading players in the US beer, cider and FABs |
| category and segment level data including value, | | | | market include Anheuser-Busch InBev, SABMiller and |
| volume, distribution share and company & brand | | | | Molson Coors Brewing Company. |
| share. This report also provides expenditure and | | | | Reasons to Purchase |
| consumption data for the historic and forecast | | | | *Develop business strategies by understanding the |
| periods. | | | | quantitative trends within the beer, cider and FABs |
| Scope | | | | market in the US |
| *Contains information on three categories: beer, FABs | | | | *Design effective marketing and sales strategies by |
| and cider. | | | | identifying key market categories and segments |
| *Market,category and segment level information on | | | | *Identify key players within the market to plan |
| value, volume, and expenditure & consumption, with | | | | lucrative M&A, partnerships and agreements |
| historic (2003-2008) and forecast (2009-2013) data | | | | TABLE OF CONTENTSChapter 1 Executive Summary |
| *Category level company and brand share as well as | | | | 2 |
| distribution share information for 2007 and 2008 | | | | Summary market level: beer, cider and FABs 2 |
| *Review of the top two companies within the beer, | | | | Summary category level: beer 3 |
| cider and FABs market, including company overview, | | | | Summary category level: cider 4 |
| key facts and business description | | | | Summary category level: FABs 5 |
| Highlights | | | | Chapter 2 Introduction 6 |
| The market for beer, cider and FABs in the US | | | | What is this report about? |
| increased at a compound annual growth rate of 1.2% | | | | |
