| If you want more traffic on your beer label's | | | | customers come across a beer coaster in their free |
| website, the simple, useful and well-accepted beer | | | | time in a relaxed atmosphere where their attention |
| coaster may be the answer! A recent German | | | | will be drawn to the coaster on the table. With your |
| market survey describes the beer coaster as one of | | | | brewery's website address prominently advertised, |
| the consumers' favorite forms of advertising. Survey | | | | the message is immediate. Integrating creative ideas |
| participants classified beer coaster ads as | | | | such as contests, merchandise sales and the promise |
| entertaining, eye-catching, appealing and non-intrusive. | | | | of details on your website will prompt the customer |
| More than 50% would take a coaster home with | | | | to visit the site and extend the temporal attachment |
| them — and they're a lot more useful than a | | | | to the advertising medium. If you have joined the |
| soggy cocktail napkin. Their durability is what makes | | | | growing number of companies buying advertising |
| coasters a viable advertising format. | | | | space on the beer home page you will see how beer |
| The direct marketing situation is ideal. Your | | | | coasters or beer mats drive up the traffic count. |
