| There is probably no drink more popular on the silver | | | | On a more serious note, in the 1944 classic film |
| screen than beer. No, it's not a leading man or lady | | | | "Double Indemnity" which stared Barbara Stanwyck |
| and it doesn't have any dialogue, but many times a | | | | and Fred MacMurray, the two people who planned |
| cold bottle or mug of beer is the focal point of the | | | | and carried out Stanwyck's husband's death, there is |
| scene. Need examples of this peculiarity of motion | | | | a great exchange of lines between the two that |
| pictures? No problem. Stick around, keep reading and | | | | went like this. |
| we'll fill your belly with a few classic scenes from | | | | Stanwyck: Would you like some iced tea? |
| motion picture history. | | | | MacMurray: Unless you've got a bottle of beer that's |
| In 1933 there was a movie by the name of "What - | | | | not working. |
| No Beer?" The movie stared the immortal Buster | | | | Now THAT is some really great writing. They don't |
| Keaton and Jimmy Durante. Both of these men were | | | | make lines like that in today's Hollywood. |
| comic geniuses. In the movie they played a couple of | | | | Many times though, a glass or bottle of beer is |
| con men, something both were very good at. They | | | | placed in a scene because the brewery paid for it to |
| decided they were going to start a brewery the | | | | be there. Yes, it's shameless advertising but it works. |
| night before prohibition started. The classic lines went | | | | Think of the movie E.T. when our little friend goes to |
| like this. | | | | refrigerator and pulls out a six pack of Coors and |
| Keaton: Can't we make beer in the daylight? | | | | plops himself down in front of the TV. If this wasn't |
| Durante: We're making dark beer. | | | | an image that sold lots of Coors after the movie was |
| You have to see the expression on Jimmy's face as | | | | released then people just weren't watching. Of |
| he spoke those lines. Absolutely priceless. This is a | | | | course the funniest part was what the beer did to |
| movie that is rarely seen today. | | | | E.T.'s friend Elliott. Now THAT was a sight to behold. |
| Also from 1933, there was the great short film by | | | | One thing that beer manufacturers are very careful |
| W.C. Fields called "The Fatal Glass Of Beer". The | | | | about is how their beer is seen in the movie itself. |
| movie itself doesn't really have much to do with beer | | | | They never let their brand name be associated with |
| at all. It's more a morality play on temperance. In the | | | | violence and death. This would certainly kill any |
| movie Fields sings a song lyric that pretty much | | | | chances of selling it ever again. |
| shows the theme and color of the movie itself. The | | | | Yes, beer is not only a part of real life but it is also a |
| lyric was, "They tempted him to drink and they said | | | | part of our movie history. |
| he was a coward. At last he took the fatal glass of | | | | In some cases, a very big part. |
| beer". Almost sounds like something out of Hamlet. | | | | |
