| The first thing you need to do when you run your | | | | - Google Trend |
| Beer Mat test for your online business is to go to a | | | | - Quantcast |
| bar. The reason is that they have an endless supply | | | | - Alexa |
| of beer mats and also you want to be in a relaxed | | | | To find out what the market is like and if there is |
| environment and let you mind wonder. Take a friend | | | | enough traffic and money for you to take a slice of |
| with you because you will get better results with a | | | | the action. You might find that specific niche that will |
| bit of banter. Take your laptop with and find a bar | | | | give you thousands of clicks every month. |
| with wireless connection. | | | | So lets say that your income is derived from clicks. |
| I like the Beer Mat test because it can be fun and its | | | | Write down how many clicks you think you can |
| normally quite inspiring. For those who don't know | | | | generate every month from a particular market. Now |
| what the Beer Mat test is, it is a simple calculation on | | | | write down what each click is worth. When you |
| your business idea to see if the money or market | | | | multiply these numbers you will see what your beer |
| stacks up. | | | | mat has to say about income. |
| What should the equation look like? | | | | Now work out how many clicks you need to do to |
| You need to find out if the money that you get out | | | | make this a reality. Lets boil this down to time. If you |
| covers the money and time that you put in. Or | | | | write 30 words a minute and you need to write 2 |
| rather if the business makes more money than it | | | | articles a day with 400 words in them to make the |
| spends. Work out a total revenue column and a total | | | | number of clicks then you have the time it will take |
| cost column. | | | | to make this business work. |
| Online businesses are amazing because you can have | | | | After a couple of clicks and some research on the |
| access to a wide range of markets right there in the | | | | net, not to mention a couple of beers and probably a |
| bar. Start with some thing that interests you and use | | | | couple of Beer Mats you should have an online |
| applications like | | | | business plan that you can get to work on. |
