| Few things are better than having a cold beer on a | | | | see the mug over the course of its life and that is a |
| warm summer's evening. For many people, some of | | | | lot of advertising that did not cost you very much. |
| their happiest memories are of enjoying those | | | | Beer mugs, also known as steins, are incredibly |
| summer evenings. As any marketing expert can tell | | | | popular and recognized as a symbol of Germany and |
| you, equating happy memories or feelings helps to | | | | Oktoberfest. These mugs have been made from a |
| drive a product. This is why so many companies will | | | | variety of products, including stone, silver, wood and |
| use celebrity endorsements. If a customer sees a | | | | even bone. For hundreds of years, in taverns and |
| celebrity with a product over and over, and then | | | | pubs, these products have been used. Even today, |
| they see the product themselves at the store, the | | | | many people have beer steins that they call their |
| happy feelings they felt seeing that celebrity will give | | | | favorite mug. It is the mug they enjoy that cold beer |
| them the urge to buy the product. | | | | with, the mug they have a hot chocolate in and the |
| You can use this bit of psychology with your own | | | | mug that holds a special sentimentally for them. |
| promotional items thanks to beer mugs. Beer mugs, | | | | If you are going to impress your customers, you |
| specifically beer steins, are large mugs that are quite | | | | need a good promotional item. Customers do not |
| attractive to consumers. They often have lids that | | | | want the same old, same old. They want something |
| are lifted with a thumb lever, and they hold much | | | | they can use, something that will set themselves |
| more than the average mug. By putting your logo | | | | apart. You can give them a normal mug with your |
| and company name on those beer mugs, you are | | | | logo and company name on it, but it is just going to |
| advertising to your customers over and over, | | | | wind up in the back of the cupboard. If you want to |
| whenever they use those mugs. If they use those | | | | make your promotional product advertising work for |
| mugs during happy times, like during a summer party, | | | | you, then you need to have a product that sets |
| then subconsciously they will see your logo and | | | | itself apart. A mug or stein does that for you. |
| company name and begin to equate your company | | | | Choose from a variety of styles, including ornate to |
| with happy feelings. It is simple conditioning. | | | | ordinary, and your customers will be appreciative for |
| Another plus with giving beer mugs to your clients as | | | | the thought that you put into the promotional gift. |
| part of promotional plans is that you can keep | | | | Steins are the mug that is a step above other mugs, |
| advertising to them, and everyone who sees the | | | | and the perfect mug for a cool beer on a warm |
| mug, for years to come. Hundreds of people may | | | | summer's day. |
