| Ireland is synonymous with Guinness, and many | | | | mixture is the unfermented but hopped Guinness |
| visitors to the country visit Dublin; not only to drink | | | | wort extract which is exported from Dublin to be |
| the famous stout, but also to visit where it is still | | | | added to the local brew. The market for the sale of |
| made at the James's Gate Brewery in the heart of | | | | Guinness in Nigeria is actually the third fastest |
| Dublin. Rumoured to taste better in its country of | | | | growing, and there they brew and sell Guinness |
| origin, a surprising number of tourists need to find out | | | | Foreign Extra Stout which uses sorghum instead of |
| for themselves if this gossip holds water. | | | | barley. But there is not only one Guinness brew. |
| Guinness was developed by Arthur Guinness who | | | | There are many different varieties with distinct |
| began brewing the stout in 1759. Born in 1725 near | | | | tastes and which ones you encounter depends highly |
| Celbridge, Ireland, he most likely learned about | | | | on where you are in the world. |
| brewing from an early age from his father, who | | | | Guinness draught is the famous stout drawn from a |
| worked as a land steward and brewed beer for the | | | | tap in a pub. It can also be purchased worldwide in a |
| workers on the estate. Arthur became the god-son | | | | can - complete with a widget that creates that |
| of the bishop of the estate and when he died, he | | | | perfect foam head. For true Guinness lovers a short |
| left young Arthur £100 in his will. With that money | | | | city break to Dublin is a must in order to visit the |
| he started brewing in Leixlip, outside of Dublin. In | | | | original brewery. |
| 1759 he moved to the city to set-up on his own and | | | | Meanwhile, the newest possible member of the |
| thus Guinness was born. | | | | Guinness community, Guinness Red, began |
| The composition of Guinness is the same as all stouts | | | | test-marketing in the UK but we have yet to see if it |
| and beers containing water, barley, malt, hops, and | | | | will be fully launched. However, if they do choose to |
| brewers yeast. The dark colour of Guinness is | | | | begin large scale brewing of Guinness Red, the |
| achieved from a portion of the barley that is flaked | | | | marketers are certain to come up with a grand new |
| and roasted. The colour of Guinness is actually a dark | | | | catchy campaign like we have seen in the past for |
| ruby and not the black that many think. Another | | | | Guinness. Guinness has a long history of award |
| misconception that many have is that drinking a pint | | | | winning marketing campaigns and also sells a lot of |
| of Guinness is equivalent to eating a meal. On the | | | | Guinness promotional items like beer mats, caps and |
| contrary, a pint of the dark stuff only contains 198 | | | | posters. Their newest campaign features the tagline |
| calories - less than an equal portion of skimmed milk. | | | | "good things come to those who wait" which refers |
| Guinness is brewed outside of Ireland in many | | | | to the length of time it takes to pour a proper pint |
| countries around the world. However, added to the | | | | of Guinness. |