| They say that the further Guinness travels away | | | | In recent years, though, some researchers have |
| from Dublin, the worse it tastes. Now whilst the | | | | claimed that Guinness can indeed be medically |
| more sceptical among us may put this down to | | | | beneficial and they reported that certain antioxidants |
| overly-reminiscent Irish men and women who have | | | | in the drink are similar to those found in fruit and |
| simply been away from home too long, it's probably | | | | vegetables and can help lower cholesterol levels - |
| wise not to dismiss this claim too soon; at least, not | | | | though it's perhaps doubtful whether doctors will be |
| until a pint of the black stuff has been tried direct | | | | prescribing the stout any time soon. |
| from the source. | | | | But no advertising campaign, however slick and |
| Indeed, Ireland may be famous for lots of things, but | | | | persuasive it may be, can convince so many people |
| ask anybody one thing they associate with the | | | | around the globe to enjoy the taste. Sure, they can |
| country and there's a good chance they will say | | | | be encouraged to try it, but by the same token the |
| Guinness. And ever since Arthur Guinness signed his | | | | same people can't be encouraged to keep drinking it. |
| 9,000-year lease on the St. James's Gate Brewery in | | | | So the main reason it is so popular, as simple as it |
| Dublin in 1759, his stout has gone from strength to | | | | sounds, is because people like it. |
| strength. Guinness is now brewed in over forty | | | | Whether Guinness tastes better in Dublin or not, may |
| countries and sold in over 150. | | | | or may not be down to personal taste. But where |
| But how could a simple family-run business become | | | | better to decide this than at the Guinness |
| the iconic beverage that millions now enjoy | | | | Storehouse, which is located in the heart of the |
| throughout the world every day? Well, there are | | | | original - and still operational - Guinness brewery? A |
| probably several reasons. | | | | self-guided tour around the seven floors provides a |
| The Guinness advertising campaigns from the 1930s | | | | fascinating insight into the history of the business and |
| and 1940s played a huge part in establishing the drink | | | | brewing processes and culminates in a complimentary |
| as a worldwide brand. Amusing cartoons accompanied | | | | pint of Guinness in the Gravity Bar on the top floor. |
| by catchy slogans and the unmistakable image of a | | | | Of course, the six million people who visit each year |
| black drink with white head became ingrained in many | | | | will mean that hotels in Dublin are always in great |
| cultures throughout the world. | | | | demand. But whether sampling the Guinness is on |
| Moreover, the adverts could often be very bold in | | | | their agenda or not, one thing will be for sure - they |
| their claims. The famous 'Guinness is Good for You' | | | | will have heard of it! |
| slogan was immensely popular at the time, leading | | | | Disclaimer: Matthew Pressman writes for a wide |
| many people to consume it for its potential health | | | | variety of commercial clients. This article is intended |
| benefits if nothing else. However, responsible drinking | | | | for information purposes only and readers should |
| campaigns over the following decades meant that no | | | | seek additional information before taking any actions |
| medical claims could be made regarding any alcoholic | | | | based on its content. |
| drink. | | | | |
