| Indore, India, was recently home to an attempt to | | | | If you seek to grow your local economy, a Guinness |
| break the world record for a tea party. Under the | | | | event might just be the ticket. These events are |
| watchful eye of the Guinness World Record judges, | | | | fun, different, and something people will talk about |
| almost 40,000 people joined for a spot of tea -- | | | | for years. Here are a few things to keep in mind: |
| breaking the old record of 15,000 set by Japan. | | | | |
| The desire to be listed in the Guinness Book of | | | | 1. Pick the right category. You will only be successful |
| World Records transcends national cultures. Attempts | | | | if you try to set a record that fits your local culture. |
| to break a record are almost always a boost the | | | | 2. Allow plenty of planning time. Large groups do not |
| local economy. | | | | happen by accident. They require marketing in a |
| From a commerce perspective, hosting a Guinness | | | | variety of formats in order to reach a massive |
| event can bring in significant tourism dollars. The | | | | number of people. |
| 40,000 people attending the event spent money in | | | | 3. Arrange for Guinness judges in advance. Before |
| the community. They purchased meals, merchandise, | | | | scheduling an event, make sure you contact Guinness |
| fuel, and other items as they attended the event. | | | | to make sure the proper judges are available. They |
| They also talked about the community throughout | | | | book up far in advance of the calendar, sometimes |
| the region. | | | | one or two years out. |
