| The National Football League has many corporate | | | | So how do these affiliates make deals? Well check |
| sponsors. When you sit down and watch a Sunday | | | | out some of the advertising deals made in previous |
| night game, you will likely see hundreds of ads both | | | | years.o Beer: In 2005, it was agreed that Coors |
| discreet and in your face. Most of the time, you see | | | | Brewing Co. would pay a total of $500 million over a |
| repeats too. We all know that the automobile, soft | | | | five year period to become the NFL's official beer |
| drink, and beer industries do the best as NFL | | | | sponsor. This was a 67% increase from the previous |
| affiliates. But who made it to the top last year? Of | | | | year's deal. On an annual basis, the NFL takes in |
| course, it is a beer company. | | | | about $70 million for advertising.o Soft drinks/snacks: |
| 1. Anheuser-Busch (A-B inBEv) spent about $134 | | | | the PepsiCo is spending over $1 billion on two major |
| million dollars total. | | | | deals with the NFL. They are paying $560 million for |
| 2. The US Government (including General Motors) | | | | Pepsi, Frit-Lays, and Tropicana to be advertised and |
| came in second spending about $127 million in total. | | | | an additional $500 million for Gatorade ads, all which |
| 3. Toyota was third with a $107.8 spent. | | | | will expire in February of 2011.o Apparel: Beginning |
| 4. Ford spent about $97 million. | | | | back in 2002, Reebok made a 10-year agreement |
| 5. The NFL itself put in about $97 million for | | | | with the league to pay $250 million in order to be the |
| advertisements last year. | | | | official outfitter of the NFL.o Cars: Every year, |
| 6. Miller Coors spent about $88 million total. | | | | General Motors pays out at least $140 million to be |
| 7. Sprint Nextel Company put in about $82 million. | | | | NFL's official car of choice. This four year deal which |
| 8. Southwest Airlines spent about $66 million last | | | | was signed back in 2005 split the vehicle status |
| year. | | | | between three NFL periods. GMC trucks would be |
| 9. Verizon Wireless spent around $64 million. | | | | advertised during the regular season, Cadillac during |
| 10. And AT&T came in number ten spending | | | | the Super Bowl and Pro Bowl, and of course the |
| about $64 million dollars on ads during the NFL 2009 | | | | Hummer during the NFL Draft. |
| season. | | | | |
