| it comes to branding a product, the company logo is | | | | for Americas favourite beer. ‘Miller |
| probably the most important part of the equation, a | | | | Time’ would not be the same without this |
| major part of the logo is the trademark font. | | | | recognizable font, that leads the imagination back in |
| Sometimes the logo font becomes synonymous with | | | | time and mage ‘Miller Time’ one of |
| the product and brand such as the weird PEZ font | | | | the most popular beer brands. |
| made up of cubes with shadows or Coca Colas | | | | 6. Air Millhouse Italic: Mountain Dew uses this clever |
| swinging letters. The good news is that many of | | | | font to market its soft drinks. Easily recognizable by |
| these famous fonts are available for private persons | | | | the huge capital letters and robust look it provides |
| or companies to take and use as their own. | | | | Mountain Dew with a fresh and unique brand style. |
| The top 10 most recognizable fonts from the food | | | | 7. Denmark Regular: This trademark font is used by |
| and drinks industry-in no particular order: | | | | soft-drink cola giant Pepsi and is one of the most |
| 1. Futura Condensed Extra Bold: This font developed | | | | recognizable brands in the world. Pepsi made |
| by LinoType, made the Swedish vodka label | | | | themselves and their product campaign cool, which |
| “Absolute Vodka” famous. The | | | | you can clearly see in this futuristic and slick font |
| producers of Absolute Vodka wanted to set itself | | | | style. |
| apart from the other vodka labels on the market and | | | | 8. Neck Candy: The dispensable candy maker PEZ has |
| make vodka fashionable to drink in a time where | | | | this very distinguishable font for their logo. The font |
| vodka's image was the very opposite. This clear cut | | | | looks to be made up of bricks laid on top of each |
| bold font helped Absolute make its mark and project | | | | other and casting shadows another unique and |
| a unique image. | | | | instantly recognisable brand label. |
| 2. Old English: Another instantly recognizable font for | | | | 9. Snickers Normal: The Snickers sweet bar is a |
| Mexican beer giant Corona. This almost Gothic and | | | | classic. This cursive, sporty font is easy to spot on |
| slim font has become a recognizable trademark for | | | | the shelves, setting Snickers apart from the its |
| beer drinkers all over the world, who will associate | | | | competitors and boosting sales. |
| Corona beers refreshing sweet taste with this font. | | | | 10. Oreos: America’s favourite cookie, also |
| 3. Rockwell Condensed: A simple yet effective font | | | | has a very easily recognisable font. The letters are |
| for M & M chocolate, that kids and adults, | | | | big, soft and round with a thick white outline. |
| around the world will recognise instantaneously. | | | | These are ten examples of great fonts that have |
| 4. Fontos Crude: Mentos “The Fresh | | | | helped create synonymous market brands for some |
| Maker” used this font for their scotch mint | | | | of the biggest names in the food and drinks industry |
| candy, which became very popular through clever | | | | on both a national and international scale. Having a |
| advertising in the nineties. The font has rounded | | | | unique and inspiring font on your business card, will |
| letters and sleek presentation. | | | | surely set you apart from the crowd and make your |
| 5. Draft Beer: The beer giant Millers trademark font | | | | clients and competitors take notice. |
