| The purpose of this report is to present Corporate | | | | single cup or brew-by-pack) are machines which use |
| Development Associates findings and analysis | | | | pressure brewing to force water through coffee |
| pertaining to the US Single-Serve Coffee Business, | | | | pods or other self contained media, such as K-Cups |
| including both home consumption and foodservice | | | | or T-Discs, to produce a single cup of freshly brewed |
| usage. | | | | coffee or other hot beverages. |
| This report is designed to assist clients in marketing | | | | A range of systems are now available, including both |
| products and services to this business by providing a | | | | closed systems (which can only be used with |
| complete descriptive inventory of available brewers | | | | specially designed brew packs) and open systems |
| and coffee products (pods, K-Cups, Cartridges, etc.), | | | | (which are primarily pod-based). The first brew pack |
| as well as past trends and future projections. It also | | | | systems to be introduced into the U.S. were the |
| serves as means to learn about the products offered | | | | Melitta One, manufactured by Salton, and Keurig's |
| by key competitors. The products offered by all | | | | B100 model, both of which were launched in late |
| major manufacturers and roasters are profiled in | | | | 2003. |
| terms of features and pricing. | | | | Beginning in 2004, the major coffee roasters entered |
| THIS REPORT CONTAINS | | | | the U.S. market: Sara Lee introduced its Senseo |
| A detailed description of currently available brewers in | | | | system following a successful European product |
| the single-serve market including key features and | | | | launch; Procter and Gamble launched its Home |
| pricing | | | | Café systems, (which are produced in three |
| A discussion of the technologies currently employed | | | | versions, each produced by a different of |
| A detailed description of currently available | | | | manufacturer); and Nestlé introduced a revamped |
| single-serve hot beverage products including data on | | | | high-end Nespresso program. Kraft launched its |
| pricing, packaging and variety of product offerings | | | | patented product, Tassimo, in September 2005. |
| A analytical discussion of past performance and key | | | | While originally positioned as a replacement for instant |
| trends for single-serve brewers and product sales for | | | | coffee, which has experienced a particularly significant |
| both home and foodservice markets | | | | decline in the past decade, marketers at the major |
| Projections for future performance in the home and | | | | U.S. roasters have repositioned their single-serve |
| foodservice markets with a focus on OCS | | | | product to target consumers of gourmet or specialty |
| Single-serve coffee systems (also referred to as | | | | coffees. |
