| April 15, the international beer giant InBev expanded | | | | China Resources Snow is also a big step up, speed |
| store-opening Budweiser Ziyang, investment 650 | | | | up the annual output of 300,000 tons of beer |
| million yuan to build its first beer in the southwest | | | | Neijiang production line construction. |
| production base. At the same time, Zhujiang Beer has | | | | The "Sichuan beer production capacity is close |
| been repeatedly investigated Guangyuan Guangyuan | | | | to 4 million tons, jumping to the forefront in China." |
| economic development zone to be set up in the new | | | | 15, marketing specialist, said Li Ping, in the past few |
| plant. Continuous influx of foreign brands in the same | | | | years, coastal beer to excess capacity, a number of |
| time, before the plant in Sichuan Sichuan Yanjing Beer | | | | competing brands of beer into Sichuan, southwest of |
| will increase annual capacity from 10 million liters to 20 | | | | distribution, as at present, Sichuan and Chongqing |
| million liters, CR Snow has also recently and 300,000 | | | | Beer already has snow, Jinwei, Yanjing, Qingdao, |
| tons of beer in Jiang Dacheng expansion project | | | | more than 10 brands. "Southwest has a large number |
| cooperation ... ... Beer companies competing in the | | | | of beer companies market new market growth." |
| River expansion enclosure behind the steady rise of | | | | Competitive Upgrade |
| the beer industry market trend highlights, Sichuan | | | | Precision Marketing to overturn the traditional |
| beer market is enormous potential demonstrated. | | | | "More than 10 beer giant, nearly 400 tons of |
| Huge potential | | | | beer production, it is conceivable, and even the |
| Beer giant favor of Sichuan | | | | southwestern Sichuan beer market in the next |
| 14, Sichuan, Yanjing Beer Bulletin released, a | | | | competition will be fierce." Industry estimates. |
| quarter of total production and sales of beer, 27,500 | | | | The face of the many beer manufacturers |
| tons, sales income of 55.69 million yuan, an increase | | | | Sichuan, Sichuan, the AB InBev just flashed their own |
| of 173%. "Based on sound market expectations, we | | | | advantage. "We will use the German hops and the |
| have annual production capacity from 10 million liters | | | | world's finest raw materials and brewing beer." The |
| to 20 million liters. "relevant person in charge of the | | | | company said relevant in the future production base |
| company that will gradually get out of Sichuan | | | | southwest of Budweiser beer will be high-end |
| Yenching Northeast, distribution Chengyu. | | | | positioning, main attack the night market, restaurants |
| Yanjing Beer in accelerating the pace of | | | | and other high-end consumer brand sites. "We will |
| market distribution, while earlier in the Sichuan plant | | | | take the diversion of high low-end market marketing |
| of Kingway Brewery Holdings already profitable. | | | | strategy." Yanjing responsible person Sichuan, Sichuan |
| "Kingway Chengdu Company will achieve profitability | | | | Yanjing beer launched main products such as Yanjing |
| from last year, far lower than most of the profit | | | | beer, Yanjing pure hygiene, prices of 8-15 per focus |
| cycle of beer brands." 14, the company's chairman | | | | range, mainly aimed at urban consumers, some |
| and Peng-Fei Chen told reporters. | | | | low-end products are main attack the rural market. It |
| "With more than 200 million people in the | | | | is understood that in order to develop the rural |
| Southwest market potential." 15, in the Budweiser | | | | market, Yanjing Beer has been in Xichang, Hechuan |
| InBev Ziyang plant started the ceremony, the | | | | and other established offices in 23 markets. In |
| company's West Area president, He Yao-chi, said | | | | addition, journalists from the province, Qingdao, snow |
| Budweiser InBev's products are currently in Sichuan | | | | and other enterprises was informed that this year, |
| sales only nationwide sales of 5% , with great room | | | | Qingdao, snow will increase the "pure health" and |
| for improvement. It is learned that the British Bo | | | | other high-end product development and promotion, |
| Xinan Budweiser beer production base area of | | | | and in the summer beer festival and other activities |
| 136,000 square meters, a capacity expected to reach | | | | to promote sales. |
| 300,000 tons, the new plant will be completed in June | | | | "Every competitor entering the market |
| 2011 formally put into production. | | | | structure may affect, but our advantage is obvious." |
| The Pearl River Beer and Guangyuan contacts | | | | Peng-Fei Chen said this year in March, Chengdu |
| nearly a year, the relevant head of Investment | | | | Kingway access to national green food production |
| Promotion Bureau in Guangyuan City, said, companies | | | | title, "As far as I know, Kingway Brewery production |
| are optimistic about the investment environment in | | | | of beer in the whole of Sichuan was the title of the |
| Guangyuan, and market radiation. | | | | first beer brand. "face of the upcoming season, |
| Expansion enclosure face competitors | | | | Kingway the main" green card "green around the |
| competing in the Sichuan already has 14 production | | | | edge for a series of activities planned and shaping |
| bases, production capacity more than 1 million tons of | | | | health Jin Wei , high-end brand image. |
